On choosing tools
Every few months, a new tool arrives that promises to change everything. A faster way to design. A smarter way to write. A more efficient way to think. The interface is always clean. The demo is always convincing. The promise is always the same: more output, less effort, less time.
Students notice immediately. So do teams. The question follows quickly.
On the work you do not show
Most portfolios tell a story of arrival. The brief. The process. The final outcome. A clean arc from problem to solution, documented with care and presented with confidence. It looks like competence. It is supposed to.
But the work that actually shapes a designer happens largely off the page.